Background
InFocus® Corporation is the industry pioneer and worldwide leader in the projection market today. As the inventor and leader in the category, InFocus makes the presentation of ideas, information and entertainment a vivid, unforgettable experience. Learn how ISITE helped them focus that same strategy on their website.
Challenge
InFocus realized a CMS should be the content contributor’s friend. The support section should help rather than hinder a customer. Their dream site would be capable of showcasing world class industrial design with inspirational stories infusing new and exciting ideas into the buying decisions of their customers.
Solution
With a shared vision for the end solution in place, the ISITE Design creative team produced a creative vision and online brand for the new InFocus site. With the creative identity defined, ISITE Design’s Microsoft .NET team began the Sitecore implementation. Significant areas of focus included a migration plan for the 1500+ pieces of existing content, architecting a taxonomy to support complex relationships between products, FAQs and a practical workflow for content contributors.
The next phase involved the planning, design and implementation of a hosted third party e-commerce system.
Result
In the end, the launch was a success with InFocus less dependent on outside agencies to make site updates, instead shifting consulting budgets to focus on strategic services such as conversion path analysis and metrics dash boards. The site has received rave reviews from site visitors and employees while the technical infrastructure has scaled to support up to three million visitors per day.
Services
- Information Architecture
- Creative Design
- Content Management
- Analytics
Did you know…
Oliver Stone has a ‘screening room’ in his new home, which includes the InFocus Play Big SP777.
Visit InFocus
Services
- Web Strategy
- Information Architecture
- Creative Design
- Application Development
- Content Management
